Whether it is floor-cleaning slippers or an iPhone, there is a Top of Funnel, Middle of Funnel and Bottom of Funnel that your customer journey fits into.
TOFU: Awareness - Introduce the brand, Problem statement, Spark Curiosity, Build Authority, Educate.
MOFU: Features and benefits, Introduce Products, Highlight unique selling points, Overcome barriers.
BOFU: Why us? Social proof, Benefits and discounts, Overcome final objections.
Our Expertise
Every market has its formula and predictable journey. We help you walk through the joruney’s create a financial model around your CAC and help you execute the campaigns.
